ARTICLE

Eric Jaffe, SideWalkLabs, 18 May 2018

“On the one side, I was building all kinds of hardware and software with the engineering team,” says Holm. “And then in the outside world, looking at how to scale out the physical stores, I was looking at this world that was just completely inefficient.” He was dealing with city bureaucracy, working to obtain the right permits for various parts of the construction, and hitting seemingly unavoidable delays throughout the process. “I was like: ‘This is crazy.’ ”