Poppy Johnston, The Fifth Estate, 4 September 2018
By pooling publicly-available data from social media and other unconventional information sources – such as reviews and ratings sites, travel wikis, mapping sites, and event promotion pages – the company is able to depict in real-time the unique social fabric of a neighbourhood.
“We have memories and thoughts about spaces, and it’s that intangible stuff that makes somewhere sticky,” Ms Hartley, who is also the company’s chief innovation officer, told The Fifth Estate.
“It’s traditionally been hard to put data behind this and hard to put a value to it. Determining social value has also been hard because neighbourhoods are in a constant state of change,” she said
To visit Lucinda Hartley and co-founder Jessica Christiansen-Franks’s social analytics platform Neighbourlytics click here. To visit their placemaking consultancy Co-Design Studio click here.
After a decade of trial and error, municipal leaders are realizing that smart-city strategies start with people, not technology. “Smartness” is not just about installing digital interfaces in traditional infrastructure or streamlining city operations. It is also about using technology and data purposefully to make better decisions and deliver a better quality of life.
To download the Briefing Note for the report click here.
The New Urban Agenda represents a paradigm shift in global thinking, recognising what professionals have perhaps understood for some time: that our future is urban. From gender-equity to youth-empowerment, participatory planning to inclusive public space, The New Urban Agenda sets a high benchmark for the type of urban development we should strive for and a global accountability framework for achieving it. Its catch-cry to “leave no one behind” commits to reducing urban inequality. This is a challenge that we can take up and apply to every city and neighbourhood.